Building a Personal Brand

COCA-COLA BOTTLING EXEC JUSTIN HONAMAN GIVES CGT
READERS A SNEAK PEEK INSIDE HIS NEW BOOK
BY ALLISTON ACKERMAN

Many of you may know the name Justin Honaman. In the consumer goods industry, he is the Director of Customer Intelligence for Coca-Cola Customer Business Solutions and a valued CGT Editorial Advisory Board member. What you may not know is that he is also a Georgia Tech grad, a community leader, a singer-song-writer, a philanthropist and, most recently, an author.

In his first book, titled “Make it Happen! Live Out Your Personal Brand,” Honaman depicts life lessons, words of advice and anecdotes that can help you to better understand how you are defined by others — both personally and professionally. Here, he shares some excerpts from this inspiring book:

<< Justin Honaman’s first book “Make it Happen!” is available for sale at www.amazon.com.

Honaman on developing the concept for the book:

I realized that every person is like Starbucks, Coca-Cola, Chick-fil-A, Nike or Nordstrom — brands that we all experience daily and with whom we build a kind of relationship. So consider this — if I am the “Justin Honaman” brand, what defines me? How do people feel when they experience me? What brings them back for more?

[This book holds] my insights, advice and revelations on how to form a personal brand that will withstand the test of time — a brand that may help you to make a real difference in the lives of others. The book is built around five core relationship focus areas including: Self, Work/Career, Family, Faith and Community. The value of your personal brand increases or decreases over time based on the actions taken within each area.