If you’re reading this publication,
chances are that “Work/Career”
is a core focus area of your personal brand. Here are several of
Honaman’s thoughts on this
important area:
It’s Truly All About
Relationships: Why is Coca-Cola
one of the most widely-recognized
brands in the world? Coca-Cola
manifested an entrepreneurial
spirit around the country as its representatives aggressively invested
their time and resources in developing local relationships with local
store owners, proprietors, maintenance workers, sports teams, stadium concession managers, high
schools, colleges and many, many
others. It was these relationships
that formed the foundation for
growth that Coca-Cola experienced
in its first 100+ years.
Whether it’s Coca-Cola or any
other business — success is based
on a team’s ability to develop and
maintain strong relationships with
customers, partners and stakeholders. And deliver. If it’s all about relationships, what are you doing to
build them? To maintain them over
time? To leverage them?
Be A Pioneer: How many times
have you had a great business concept and not pursued it? When was
the last time you offered insights
on how to make a process, system,
individual or organization better?
How often are you the silent participant at a meeting, with a new
idea or concern, often unshared
or unsocialized?
A leader is someone who has the
courage to say publicly, what
everyone else is saying privately
— or not saying at all. Step up when
others choose the easy route. Raise
your hand when others are not willing. Take on small “menial” tasks
in the interest of learning, growing
ABOUT THE AUTHOR
In addition to his writing endeavors, Justin Honaman is a
strategic business process and technology professional.
He also released his debut album, “Saturday in the
South!,” in 2006.
and contributing. Reach out to others with ideas and insights — challenge yourself to impact others.
Let Switzerland Be Switzerland:
For a number of years, I was a management consultant... I worked very
hard to make everyone happy. I
attempted to please everyone. I
apologized for anything that I could
have possibly done wrong.
You must be yourself — it’s the
only way to solidify your personal brand.
Always Have A Back-Up Plan:
If you had to make a career move
tomorrow, what would be your
first step? Who would you call?
What is the status of your business
network? Your personal brand is a
big player in decisions that can at
“Life experiences combined with your own interpersonal
traits, collectively emote a personal brand. A concept
that when understood is powerful in both personal and
professional endeavors.”
I first started catching on when
a number of consulting managers
started to call me “Switzerland.”
That’s when reality set in. It’s not
possible to please everyone. I am
not here to agree with everyone
else. I have perspective, ideas,
knowledge and skills of my own.
They need to be represented —
shared in a constructive way. I
committed to change and found
a happy medium between
Switzerland and North Korea!
times be difficult. A strong personal
brand allows a person to more
clearly make life-changing decisions. The world is not perfect, and
we all know the saying about best-laid plans.
Visit www.honaman.com or
www.amazon.com to order your
copy of “Make it Happen!” A
portion of the proceeds from the sale
of the book go to the United Service
Organizations (USO).
