COVER STORY | PAGE 14
AN INNOVATION EVOLUTION
The Clorox Company”s Director of R&D Jim Mitchell details the company”s creation of a
single product development process, including product data management and portfolio
tools, and explains how it all came together for the 2008 launch of Green Works.
18
16
FEATURES
7BEST PRACTICES: INNOVATION
16 Black Diamond Turns Passion into Product
18 Procter & Gamble Practices High-Performance Productivity
20 Deuce Snowboards Does Extreme
Product Design
22 Seventh Generation Makes Packaging
Appearance Matter
24 Intersport France Talks Private-Label
Innovation
2009 Consultant Outlook Report
Industry experts from Accenture and Capgemini offer thought-leadership and guidance for navigating the challenges of the
consumer goods market in 2009 and beyond.
DEPARTMENTS
4 EDIT NOTE
6 THE PULSE
7 INSIGHTS
Opportunity Knocks
Cheryl Perkins, Innovationedge LLC
9 WHAT’S IN STORE
A New Role for Video
10 CATCHING UP WITH...
Tony Bender, CIO, Albert Culver Company
12 SPECIAL REPORT
Building a Personal Brand
34 ONLINE
This month on consumergoods.com
• Top 5 Most Read Headlines
• New Web Seminar Events
36 BETWEEN THE LINES
Lean Times
