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1 TerraCycle Innovates
Americans generate mil-
lions of tons of waste yearly
and only 10 percent is recy-
cled. So, TerraCycle adds
circuit board frames and
vinyl record clocks made
from waste to its portfolio.
2 Converse Turns RED
Converse debuts a new
Spring 2009 collection
called 1HUND(RED) Artists
footwear. The global cura-
tion project includes designs
from acclaimed artists in
music, art and fashion.
3 Tropicana’s New Ads
Tropicana Products Inc. (a
division of PepsiCo Inc.)
launches a historic market-
ing and advertising cam-
paign for its orange juice,
complete with new packag-
ing pictured above.
4 P&G Partners with i2
The Procter & Gamble
Company said it will utilize
i2 FreightMatrix transporta-
tion from i2 Technologies
Inc. to support the physical
distribution of its North
American operations.
5 Mattel Expands Online
Mattel transforms its online
strategy from a brand Web
site platform to an interac-
tive programming and con-
tent provider. The initiative
is called “The Mattel Digital
Network.”
6 Microsoft Opens Retail Experience Center
Microsoft Corp. unveils a Retail Experience Center, representing the company’s merchan-
dising efforts as a consumer goods company and its solution capabilities as a technology
provider. The 20,000-square-foot facility houses a fully functioning interactive store environ-
ment, and is part of Microsoft’s ongoing investments in exploring how technology-driven
