The Data
Advantage
DR PEPPER SNAPPLE GROUP INTEGRATES
DOWNSTREAM DATA INTO ITS CATEGORY
MANAGEMENT OPERATIONS
C
urrently the third largest refreshment
beverage business in North America,
Dr Pepper Snapple Group (DPS) (www.dr
peppersnapplegroup.com) is on a mission to
become the best company in its market.
Established in 2008 following the spin off
of Cadbury Schweppes Americas Beverages from
Cadbury Schweppes plc, DPS now manufactures,
markets and distributes more than 50 brands, including
Dr Pepper, Snapple, 7UP, Mott’s, A&W, Sunkist Soda,
