more than 30,000 locations and
nearly seven million people signed
up to collect waste across the United
States. The program has been so
successful that it’s expanded internationally to the United Kingdom,
Canada, Mexico and Brazil, and
there’s more in the works.
SUCCESS STORY #3
*For agricultural commodities, sustainability starts at the farm. That’s why Kraft Foods supports sustainable agricultural programs for key
commodities such as cocoa, wheat,
coffee and cashews. These programs
help increase productivity and yield
at the farm level.
For example, in 2003, Kraft Foods
started collaborating with the
international nonprofit organization
dedicated to the conservation of
“They weren’t the biggest name
around, but they had the knowledge
and the people in the field to help
ensure we’d have a high quality sup-
ply of coffee and cocoa for years to
come,” says Yucknut. “And over the
years, we’ve built scale and com-
By 2009, Kraft Foods became the
largest buyer of coffee and cocoa
from Rainforest Alliance Certified
farms, purchasing more than 34,000
metric tons of coffee and 7,100 met-
ric tons of cocoa. What’s more, in
the last six years, Kraft Foods’ col-
laboration with the Rainforest
Alliance for coffee has benefited
more than 300,000 farm workers and
their dependents on more than
60,000 hectares of farmland in trop-
ical countries. And for cocoa, the
collaboration has benefited 27,500
members of farming families on
more than 16,000 hectares under
Green from the Start: Kraft Foods’ collaboration with the
Rainforest Alliance for coffee has benefited more than 300,000
farm workers and their dependents.
“Sustainability is a
journey and that is particularly true when it comes
to increasing the sustainable nature of our agricultural
commodities,” admits Yucknut.
“Investments in sustainable agriculture take time to mature. Changing
behaviors and procedures at the farm
level requires perseverance and
patience. And most importantly, it
takes a long term commitment from
the business teams making the
upfront investments for down the
road payback. In the world of ‘what
have you done for me lately?’ and
‘how did you do last quarter?’, that is
not something to be taken lightly.”
SUCCESS STORY #4
*Kraft Foods’ greener offices are inspiring employees to think and act differently at work.
Around the world, it has done the
basics — reducing the environmental impact of office buildings by
installing motion-activated lighting
and more efficient plumbing fixtures. The company is also adapt-
A Cool Operation: Kraft
Foods’ Northfield, Ill.
headquarters is cooled
by ice. Recycled water is
frozen and fans circulate
the resulting cool air.
ing buildings with wireless tools
so employees can work from home
or other locales, which saves energy
commuting and lessens the need
for office space.
The company’s Northfield, Ill.
headquarters recently became
ENERGY STAR qualified by the U.S.
Environmental Protection Agency. It’s
in the top 8 percent of commercial
buildings in the country for energy
efficiency and uses 33 percent less
energy than similar commercial buildings. That means it’s less expensive
to operate and emits fewer greenhouse gases than its peers.
The campus is surrounded by
green space and walking trails for
employees, and three lakes on site
capture rainwater for reuse to handle half of the property’s irrigation
needs. The building is even cooled
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