BEST PRACTICES SUSTAINABILITY

BY ALLISTON ACKERMAN & ALARICE PADILLA

FAST FACTS

A Presidential Affair P&G’s vice chair of Global Household Care, Dimitri Panayotopoulos, with former President Bill Clinton, announced the company’s Future Friendly commitment at the 2009 Clinton Global Initiative.

A Change Agent P&G’S FUTURE FRIENDLY INITIATIVE MAKES A BIG IMPACT ON CONSUMER BEHAVIOR When it comes to consumer attitudes toward greener living, a recent national poll from Ipsos Public Affairs revealed that a lack of information about what to do prevents 37 percent of respondents from leading a more environmentally-friendly lifestyle. At the same time, 74 percent

<< Green Product Sales Future Friendly aims to help P&G sell a cumulative $50 billion in sustainable innovation products between 2007 and 2012.

Getting the Word Out The April 2010 edition of P&G’s brandSaver newspaper supplement, which is sent to more than 50 million households, featured information about and coupons for Future Friendly products.

report they would switch to another brand if it helped them conserve resources without having to pay more.

So what’s a consumer goods company to do? Perhaps take a cue from sustainability leader The Procter & Gamble Company (P&G) ( www.pg.com), which is helping the mainstream consumer save water, waste and energy at home through its Future Friendly initiative.

“Future Friendly is directly related to P&G’s overall sustainability vision,” says Kirk Perry, vice president, North America, P&G. “The company’s publicly stated