BEST PRACTICES SUSTAINABILITY
A Play for Sustainability
HASBRO EXECUTES AN ECO-FRIENDLY SUPPLY CHAIN PROJECT
When it comes to corporate sustainability, Hasbro Inc. ( www.hasbro.com) takes
an all-encompassing approach: “Our main goals are to improve the performance of business operations; ensure that goods and services provided
by suppliers are sustainable; and work with customers and sales channels
to design sustainable products,” says Denise Clark, CIO, Hasbro.
FAST FACTS
Supply Chain Changes
An SAP customer since
1997, Hasbro is currently
upgrading to ECC6.
Included in this project
is an expanded planning
process using SCM
and a major push for
business intelligence
WORDS OF WISDOM
“Incorporate sustainability
performance objectives
into all levels of the
organization.”
—DENISE CLARK, CIO, HASBRO
Sustainability Stance Hasbro’s effort to green its upply chain operations upports its long-standing commitment to integrate sustainability objectives into company operations.
domestic products and incorporate U.S. Environmental Protection Agency
Smart Way or environmental evaluations in carrier bid packages.
“They key is to make sustainable development part of the business strategy from the start,” closes Clark.
Company-at-a-Glance
As a brand-driven, consumer-focused
global company, Hasbro brings to
market a range of toys, games and
licensed products, from traditional to
high-tech and digital. Brands include
Transformers (pictured far left),
Playskool, Tonka, Milton Bradley and
many more.
