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P&G, Kellogg, Molson
Coors and More
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Despite unfavorable market conditions, the interest in sales and
marketing capabilities is growing
amongst consumer goods companies, which are increasingly seeking new ways to capitalize on
changing consumer dynamics.
That’s why more than 200 consumer goods executives convened
for the Consumer Goods Sales &
Marketing Summit at The Roosevelt
Hotel in NYC, June 7-9, 2010.
In its seventh year, the event has
one aim in mind: to provide attendees with more insight through its
thought-provoking agenda and abundant networking opportunities.
Hot topics included:
• Consumer Trends
• Effective retail partnerships
• Alternative Marketing
• Trade Promotion Management
• Mobility
• Brand Penetration
Travel behind-the-scenes by
watching the videos featured
here, wherein a few of our most
popular speakers summarize
key takeaways from their
insightful presentations.
S TAY TUNED! Watch additional videos
from speakers and event sponsors on the
Consumer Goods You Tube Channel.
Have you ever wondered why consumers talk?
Steve Knox, President & CEO, P&G Tremor,
shares tricks for building consumer advocacy.
Blog You Tube News Article
Always a big hit with attendees, trend analyst
Michael Tchong details the three “ubertrends”
that CG companies should pay attention to.
Myspace
Solution Snapshot
Video
Keynote speaker and author Robert Morison
shares key takeaways from his new book for
improving analytics capabilities.
