CON T E N T S JULY/AUGUST VOLUME 19 • NUMBER 7
COVER STORY | PAGE 8
FEATURES
BEST PRACTICES:
SUSTAINABILITY
12 P&G: A “Green” Change
Agent for Consumers
14 Hasbro
Makes a
Play for
Sustainable
Supply Chain
Operations
DEPARTMENTS
4 EDIT NOTE
Getting Green
6 THE PULSE
7 SPECIAL
REPORT
Green
Confidence
A new study tracks
consumer sentiment
for all things green
KRAFT FOODS
MAKES A SUSTAINABLE
DIFFERENCE BY GREENING
ITS CORPORATE CULTURE
18 CGT EVENTS
Sales & Marketing
Summit Recap
Watch candid Q&A videos
with P&G, Kellogg and more
15 SPECIAL SECTION
Consumer Goods
Sustainability Index
A closer look at the
Top 12 CG companies on
the Dow Jones Sustainability
N.A. Index
Being green isn’t new to Kraft Foods, but
senior leadership raised the bar significantly in the last
three years, making sustainability a company-wide effort and
setting aggressive goals. Today, sustainability is part of every business
decision made at the company. Here, Kraft Foods’ VP of Sustainability
20 ONLINE
This month on
consumergoods.com
• Can’t miss Web events
• Top 5 Most Read Headlines
22 BETWEEN THE LINES
From Start to Finish
Michael Forhez, TCS
CONSUMERGOODS.COM | JULY/AUGUST 2010 | CGT 2
