COVER STORY BY ALLISTON ACKERMAN
KRAFT FOODS
MAKES A SUSTAINABLE
DIFFERENCE BY GREENING
ITS CORPORATE CULTURE
Being green isn’t new to Kraft Foods
Today, sustainability is part of every business
decision made at Kraft Foods in its noble effort
to meet the needs of the present while being
mindful of the future. This philosophy is behind
the launch of several innovative programs that
are yielding impressive results when it comes
to the company’s eco-footprint. In fact, Kraft Foods
has already exceeded some of its aggressive sustainability goals in six focus areas (see Take Note:
Setting Sustainability Goals on Page 10). The key
is to get everyone — from the most senior levels
down — on the same “green-focused” page.
“We’re changing our behavior and business practices, and as a result, we’re changing the culture,”
says Steve Yucknut, vice president, Sustainability,
Kraft Foods. “Sustainability is now a priority across
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