We all want our companies to grow right?
We want to have our
revenues soar and a
line formed around our
building filled with superqualified candidates who
want to join our team.
We focus all of our time,
Not understanding just how
“bought-in” (or not) their teams
are with respect to their corporate
vision, goals, and most importantly, the value they bring to the
table, is a dangerous mistake.
This not only applies to investing in one’s culture, but
also in defining, digesting,
With Ambassadors on the Inside,
Brand Championship Abounds
living and then promoting the
value that each employee, manager and the team as a whole
brings to the collective growth
efforts of the firm.
Makes sense, right? So how
can leaders get the growth vibe
on the inside of their companies
to match their external marketing and sales efforts?
As with most things, it starts
with the top.
Leadership must clearly define
their vision and their own personal
motivations. This is essential to
uncovering the motivation of the
rest of the team. Each employee’s
motivations are unique and if their
employer fails to understand how
they define success — and helps
them to achieve it — they will never
achieve the coordination required
to grow smart — and sustainably.
Once leadership defines their vi-
sion, motivation and execution strat-
egy for internal/external growth,
they must clearly communicate this
throughout the organization. This is
where transparency comes in. The
more transparent management is
about what their expectations are
and how they plan on moving for-
ward the more empowered the
team feels to achieve both their in-
dividual and group goals.
When everyone is empowered, they are able to recognize
strengths, challenges and opportunities within themselves, their
colleagues, their firm and their
Recognition — and account-
ability — are part of the “secret
sauce” necessary to getting
the whole crew rowing in the
Those who are charged with
growth strategy for their firms
would benefit from remember-
ing to address the following the
next time they approach their
The least expensive and
most effective way to generate
sustainable success is to ensure
that the enthusiasm created by
those on “the front lines” (mar-
keters, salespeople, business
developers) is mirrored by all of
the folks who make the magic
happen on the inside.
This is growing smart.
Interested in growing smart? It starts with awareness. StrategyHorse is all about helping
professionals and their organizations to “connect the dots” through a creative, pragmatic,
intuitive and inspiring approach. To learn more please visit www.strategyhorse.com,
follow Wendy on Twitter at www.twitter.com/strategyhorse or connect with her on
LinkedIn. Wendy speaks to audiences all over the globe and is currently writing a book
about how to achieve smart growth through increased awareness.