1 The Smarter Way to Run
Apple and Nike introduce the Apple Watch Nike+ smartwatch for
runners, which features GPS, a
two-times-brighter display, water
resistance to 50 meters, a dual-core processor and watchOS 3.
It also integrates with the Nike+
Run Club app for motivation to
run and coaching plans.
4 Problem Solver
L’Oréal finalizes the acquisition
of IT Cosmetics, which becomes
part of the Luxe Division of
L’Oréal. Developed in 2008 with
leading plastic surgeons to provide women with problem-solv-ing skincare and makeup products, IT Cosmetics now offers
more than 300 beauty products.
3 Crafting Stubborn Soda
PepsiCo launches Stubborn
Soda, a new line of crafted sodas available in five flavor combinations nationwide. To spread
its tagline, “IT’S GOOD TO BE
STUBBORN,” the brand partnered with Robert Kirkman, creator and executive producer of
“The Walking Dead.”
2 The Soup League
Campbell’s Chunky soup introduces four new flavors and
enlists six NFL players, Drew
Brees, Odell Beckham Jr., Eddie
Lacy, Todd Gurley, Eric Ebron
and Kyle Long, for its Everyman
All-Star League campaign. Fans
create a player card to be entered into a sweepstakes.
Moments of Joy • Nabisco, a Mondeléz
International brand, celebrates the 115th an-
niversary of its debut in the marketplace with
“115 Moments of Joy.” For each day of the final
115 days of 2016, Nabisco brands are offering daily
prizes. This program kicks off a multi-year national
collaboration between Nabisco and iHeartMedia.
Moving Pictures • Aerosoles footwear company has a new
online interactive catalog, intending to create a multimedia
shopping experience for consumers wherever
and whenever they want. The company brings
the traditional catalog to life, literally, now that
every page has constant motion and will be
dynamically refreshed with products.
THE BEAT OF THE INDUSTRY